The ads reach the audience most coveted by advertisers: 21-35 year olds who like to go out and spend money. Restroom ads also allow companies to target a gender with 100% accuracy.
“Rest assured people have to read your ad…market studies have proven it to be effective.”
-THE BUSINESS JOURNAL
“If you went to the restroom three times, you’d read it again and again. Not only can indoor billboards reach a very discerning customer, but they’ve go that customer’s undivided attention.”
This was the only place in the world people would stand in line to read the advertising.”
-THE BOSTON GLOBE
“Using traditional media to reach today’s new decision-makers is an appropriate as thinking one’s dusted leisure suit still has some wear on it.”
“Out-of-home [Advertising] this year is expected to remain the second fastest growing medium…behind only the internet.”