“If you went to the restroom three times, you’d read it again and again. Not only can indoor billboards reach a very discerning customer, but they’ve go that customer’s undivided attention.”
“Out-of-home [Advertising] this year is expected to remain the second fastest growing medium…behind only the internet.”
“Rest assured people have to read your ad…market studies have proven it to be effective.”
-THE BUSINESS JOURNAL
The ads reach the audience most coveted by advertisers: 21-35 year olds who like to go out and spend money. Restroom ads also allow companies to target a gender with 100% accuracy.
“Using traditional media to reach today’s new decision-makers is an appropriate as thinking one’s dusted leisure suit still has some wear on it.”
This was the only place in the world people would stand in line to read the advertising.”
-THE BOSTON GLOBE